Senior Associate -Content Marketing

About the role

Striking a perfect balance between creativity and analytical thinking, the content marketing team for APAC ensures to bring forth InMobi’s voice to advertisers and marketers in the region with thoughtful marketing campaigns. The team owns the content marketing strategy, planning and execution, and works with other units for the integrated marketing planning and strategy, design and video production, and digital marketing efforts.

What you'll do

• Drive employee advocacy on social media – create a calendar and see it through with our business team
• Communicate the company's offerings through pointed, accurate, and compelling content across blogs, case studies, web pages, emails, ads, reports, search descriptions
• Conduct research to understand and stay abreast of industry trends
• Stay up to date on latest content writing and marketing trends
• Develop product knowledge and understand the nuances of communicating for a fast-growing technology brand

What you need

• Content marketing
• SEO
• Branding
• Content strategy
• Product marketing
• Social media

Good to have

• Digital marketing
• Machine learning
• LLMs