Growth Marketer
PuneFull-time4–7 yrs10 L–₹12 L a yearPosted 1 week ago
Mid-level marketing role at Intangles in Pune. Needs 4+ years. Pays ₹10–12 LPA.
About the role
We're hiring a Growth Marketer to own the two engines that turn marketing spend into pipeline: organic visibility (SEO plus answer-engine and generative-engine optimisation, AEO/GEO) and paid campaign performance. You'll audit both, fix what leaks, scale what works, and be judged on qualified pipeline — not clicks, form fills or impressions.
What you'll do
- Run two loops — organic and paid
- Measure how AI assistants (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews) answer our buyers' questions, per market: are we cited, which sources they draw on
- Maintain the tracked prompt set across three buyer intents — discovery ("best X for Y"), alternatives ("alternatives to [competitor]") and sentiment ("[brand] reviews"
- Trace every negative or inaccurate AI answer to its root source (a review site, a directory listing, an employer-review page
- Ship content engineered to be quoted: answer-first pages, comparison and alternatives pages, FAQs with schema, and original data stories
What you need
- SEO
- Google Ads
- Google Analytics
- HubSpot
- CRM
- LLMs
Good to have
- Performance marketing
- Analytics
- Python
- Looker Studio
- SQL
- Salesforce