Marketing Specialist – Automation & Performance Marketing
BengaluruFull-time2–4 yrsPosted open since mar 2026
Mid-level marketing role at ITOrizon in Bengaluru. Needs 2–4 years.
About the role
We are seeking a results-driven Marketing Specialist with expertise in marketing automation, reporting & analytics, AI adoption, and social media content creation. The ideal candidate will be responsible for planning, executing, optimizing, and reporting on multi-channel marketing campaigns to drive brand awareness, lead generation, and revenue growth. 1.
What you'll do
- Design and implement multi-step automated customer journeys
- Develop workflow automation strategies to improve lead nurturing and engagement
- Execute lead segmentation and scoring models to qualify sales-ready prospects
- Build and maintain customer journey mapping and lifecycle campaigns
- Monitor automation performance metrics and continuously optimize engagement and conversion rates
What you need
- Performance marketing
- Google Ads
- SEO
- Marketing automation
- CRM
- Data visualisation
Good to have
- Content strategy
- Digital marketing
- Google Analytics
- Canva
- Copywriting
- User flows