Senior Vice President - Entertainment PRS, South Regionals
ChennaiFull-timeLead levelPosted 3 weeks ago
Leadership marketing role at Jiostar in Chennai.
About the role
The Senior Vice President – Product & Revenue Strategy (PRS), South will be responsible for defining and driving the overall revenue growth and monetisation strategy for the South region. The role will shape the regional commercial strategy by identifying growth opportunities, strengthening pricing and yield realisation, developing new revenue streams, and maximising the monetisation potential of South-led content and marquee properties.
What you'll do
- Define and drive the overall PRS strategy for the South market across all regional channels, aligned with business priorities and revenue objectives
- Own the annual revenue and yield strategy, including bottom-up planning, forecasting, pricing and inventory optimisation across channels, time bands and properties
- Translate market trends, competitive dynamics, content performance and advertiser demand into actionable revenue strategies