Image Ad Designer

About the role

As an Image Ad Designer, you will create compelling static advertisements for Meta platforms, combining strong visual storytelling with direct-response marketing principles. Your work will go beyond aesthetics, turning customer insights, purchasing motivations, and creative concepts into visuals designed to capture attention and drive conversions.

What you'll do

• Designing engaging, conversion-focused static advertisements for Meta platforms, including Instagram and Facebook
• Researching target audiences and understanding their motivations, preferences, and purchasing triggers
• Translating marketing angles, psychological insights, hooks, and campaign briefs into effective visual concepts
• Creating a variety of advertising formats, including product-focused ads, UGC-style static creatives, before-and-after concepts, collages, and carousels
• Collaborating with copywriters and creative strategists to transform campaign ideas into high-performing visual assets

What you need

• Figma
• Photoshop
• InDesign

Good to have

• Meta Ads