ABM Specialist
BengaluruFull-time6–7 yrsPosted over a month ago
Senior pharma role at Kapture CX in Bengaluru. Needs 6–7 years.
About the role
We are looking for an experienced ABM professional who can build and drive our Account-Based Marketing function from the ground up. You will own the end-to-end ABM strategy, identify high-value enterprise accounts and create highly personalized, multi-channel campaigns that translate into measurable pipeline and revenue growth.
What you'll do
- Own the end-to-end ABM strategy, identify high-value enterprise accounts and create highly personalized
- Drive revenue-focused campaigns: Plan and execute personalized, multi-channel campaigns across email, content, events
- Own pipeline and performance: Take ownership of ABM-driven pipeline and revenue outcomes while tracking account engagement, pipeline influenced
- Build and scale the function: Establish ABM playbooks, processes and workflows while collaborating with Sales, Content, Design and Demand Generation teams
- Have the opportunity to build and lead a dedicated ABM team
What you need
- Sales
- Performance marketing