MarTech Senior Analyst
GurugramFull-time3–6 yrsPosted 3 weeks ago
Mid-level analyst role at KPMG Global Services in Gurugram. Needs 3+ years.
About the role
We are looking for a Senior Analyst to support marketing transformation initiatives for UK stakeholders. The role involves assessing marketing capabilities, identifying improvement opportunities, and helping clients optimize their marketing technology, data, and customer engagement strategies. Conduct marketing diagnostics and capability assessments.
What you'll do
- Conduct marketing diagnostics and capability assessments
- Support MarTech, CRM, CDP, and marketing automation initiatives
- Analyze customer and campaign data to generate actionable insights
- Develop transformation roadmaps and business recommendations
- Facilitate stakeholder discussions and workshops
What you need
- Stakeholder management
- CRM
- Marketing automation
- Digital marketing