Strategy Head - Cross Sell
BengaluruFull-time7–10 yrsPosted 1 week ago
Senior consulting role at KreditBee in Bengaluru. Needs 7–10 years and an MBA, B.Tech or B.E..
About the role
The Cross-Sell Strategy Head is responsible for developing and executing strategies to maximize the cross-selling of products and services within the organization. This role involves leveraging customer data, market insights, and innovative approaches to enhance customer engagement and drive revenue growth through effective cross-selling initiatives.
What you'll do
- Develop and lead the implementation of a comprehensive cross-sell strategy that aligns with the company’s overall sales and revenue goals
- Identify key products and services suitable for cross-selling and create targeted initiatives to promote them
- Analyze market trends, customer behaviour, and competitor strategies to inform the cross-sell approach
- Develop effective cross-sell programs and create unique value propositions tailored to diverse customer segments
- Design and oversee cross-sell programs and campaigns, ensuring they are effective, scalable, and measurable
What you need
- Cross-selling
- Data analysis
- CRM
- Marketing automation
- Process improvement
- Performance management