Marketing Reporting and Insights Lead

About the role

Validate data quality, maintain reporting documentation and ensure reliable, accurate and trusted insights. Promote best practice in reporting, analytics and data governance while helping improve the link between marketing activity, client engagement, pipeline growth and revenue outcomes.

What you'll do

• Develop trusted reporting products, dashboards and analytical models that provide a clear view of marketing performance and commercial impact
• Integrate marketing, Salesforce, commercial and third-party data to support informed decision-making across marketing and business teams
• Establish and maintain measurement frameworks, KPI definitions, campaign taxonomies and reporting standards
• Design scalable analytical data models and reporting solutions using Power BI, Microsoft Fabric, SQL and related technologies
• Improve attribution, ROMI, campaign effectiveness, pipeline contribution and revenue influence measurement

What you need

• Reporting
• Analytics
• Marketing automation
• Power BI
• SQL
• Data analysis

Good to have

• Salesforce
• DAX
• Power Query