Senior Analyst, Paid Social
BengaluruFull-time5–9 yrsPosted 2 weeks ago
Senior analyst role at Lowes in Bengaluru. Needs 5+ years and a BBA.
About the role
The Paid Social team analyze sales data, handle restocking, create enticing displays and handle point of sale marketing. This role leverages digital marketing channels to drive in-store and online traffic, deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to design, or optimizing current programs.
What you'll do
- Develop paid media strategies: Plan and execute paid media strategies across platforms such as Facebook Ads, Instagram Ads, Pinterest, TikTok, Reddit
- Monitor campaign performance, budgets, key metrics, and make data-driven adjustments to achieve campaign objectives
- Executes A/B testing to refine and improve performance continuously
- Performance tracking and reporting: Utilize analytics tools to track, measure, and analyze campaign performance
- Prepare regular reports on key metrics, including impressions, clicks, CPA, CPV, RPV and ROAS
What you need
- Power BI
- Data analysis
- Google Analytics
- Analytics
- SQL
- Dashboarding
Good to have
- Power Query
- Digital marketing
- Performance marketing
- Meta Ads
- POS