Head of Trade & Generic Marketing Sales

About the role

We are seeking an experienced and strategic Head of Trade & Generic Marketing Sales to lead and drive our trade and generics marketing and sales initiatives. This leadership role is responsible for developing and executing go-to-market strategies, managing key accounts across trade channels, and expanding the generic portfolio's market share.

What you'll do

• Define and implement sales and marketing strategies for trade and generic product
• Drive volume and revenue growth through effective distribution, trade promotions, and brand positioning
• Lead and manage a national/regional sales team including ZSMs, RSMs, and field force
• Set and monitor sales targets, KPIs, and incentive plans
• Build strong relationships with wholesalers, stockists, retail chains, and distribution

What you need

• Sales
• Negotiation
• Channel sales
• Target achievement
• Demand planning
• Communication

Good to have

• Go-to-market