Head of Growth, Brand & Product Marketing - Mobile Dating App

About the role

You will play a central role in deciding how the app is positioned, how the brand looks and communicates, which audiences we serve and how the product develops to meet their needs. Working closely with the founding and development teams, you will turn market research, user insights and performance data into recommendations for product priorities, features, onboarding and the overall user experience.

What you'll do

• Shape the product: Research user needs, competitors and market opportunities. Help define the product's value proposition
• Improve the user experience: Work with the product and development teams on onboarding, activation, engagement
• Build the brand: Develop brand positioning, messaging, tone of voice, visual direction and storytelling. Translate these into a consistent identity across the app and…
• Own go-to-market: Develop and execute the pre-launch, launch and growth strategy, including target audiences, market selection, channel priorities and campaign planning
• Create marketing content: Personally plan, produce, edit and publish the content the business needs, including websites, landing pages, social posts, advertising assets

What you need

• Product marketing
• Influencer marketing
• Branding
• Social media
• User research
• Email marketing

Good to have

• Video editing
• Go-to-market