SME - Programmatic Advertising
BengaluruFull-time5–7 yrsPosted 1 week ago
Senior marketing role at MarketOne International (India) in Bengaluru. Needs 5–7 years and a B.Tech, B.E. or B.Sc.
About the role
We are looking for an experienced Subject Matter Expert (SME) in Programmatic Advertising to join our team. The ideal candidate will bring deep hands-on expertise in Real Time Bidding (RTB), Supply Side Platforms (SSP), Demand Side Platforms (DSP) and Header Bidding technologies, along with proven B2B programmatic advertising experience.
What you'll do
- Act as the primary SME for programmatic advertising, guiding strategy, execution, optimization, and troubleshooting
- Develop programmatic strategies, forecasts, budgets, and investment plans aligned with business and revenue objectives
- Manage and optimize campaigns in StackAdapt and across DSPs, including The Trade Desk, DV360, Amazon DSP, and other relevant platforms
- Oversee SSP integrations, RTB strategies, header bidding, and programmatic monetization solutions, including Prebid.js
- Develop audience, segmentation, and data activation strategies using first-party, second-party, and relevant third-party data
What you need
- Data privacy
- Reconciliation
- Analytics
- SOP writing