Market Research
GurugramFull-timeJunior levelPosted over a month ago
Marketing role at Maruti Suzuki India in Gurugram.
About the role
Coordinate with research agencies for customer recruitment, fieldwork execution, data collection, and reporting. Conduct Product Clinics, Home Visits, Ethnographic Studies, Focus Group Discussions (FGDs), IDIs, and Central Location Tests (CLTs). Monitor study quality, timelines, and deliverables. Design structured questionnaires, discussion guides, screeners, and research instruments.
What you'll do
- Manage end-to-end execution of qualitative and quantitative research studies
- Coordinate with research agencies for customer recruitment, fieldwork execution, data collection, and reporting
- Conduct Product Clinics, Home Visits, Ethnographic Studies, Focus Group Discussions (FGDs), IDIs, and Central Location Tests (CLTs)
- Monitor study quality, timelines, and deliverables
- Design structured questionnaires, discussion guides, screeners, and research instruments
What you need
- Market research
- Data analysis
- CRM
Good to have
- Analytics
- Power BI
- SPSS
- Python
- Tableau
- PowerPoint