Market Research
GurugramFull-timeJunior levelPosted over a month ago
Marketing role at Maruti Suzuki India in Gurugram.
About the role
Plan and execute qualitative / quantitative market research for New Models, FMC (Full Model Change), MC (Minor Changes), Powertrain, Technologies & emerging mobility solutions Identify & lead advanced research projects to understand future consumer needs and market trends Translate business objectives into research methodologies
What you'll do
- Plan and execute qualitative / quantitative market research for New Models, FMC (Full Model Change), MC (Minor Changes), Powertrain
- Identify & lead advanced research projects to understand future consumer needs and market trends
- Translate business objectives into research methodologies
- Managing internal & external stakeholders for study planning & execution
- Conduct Product Clinics, Home Visits, Ethnographic Studies, Focus Group Discussions (FGDs), IDIs, and Central Location Tests (CLTs)
What you need
- Market research
- Data analysis
Good to have
- Analytics
- Data visualisation
- SPSS
- Power BI
- Python
- Tableau