Associate Manager Omnichannel Retail Marketing
MumbaiFull-time7–8 yrsPosted 1 week ago
Senior marketing role at Mattel in Mumbai. Needs 7–8 years.
About the role
The E-commerce/Quick commerce marketing lead owns end-to-end ownership of performance in terms of sales and ROI/ROAS for each brand across platforms and takes direct accountability for POS. With a deep knowledge of the of the platforms and the nature of the marketplace, this role leans towards analytical mindset with the acumen to take tactical decisions under an over-arching revenue growth strategy.
What you'll do
- Define and own the eCommerce and quick commerce marketing roadmap aligned with global and regional business goals
- Drive topline (GMV/revenue) and bottom-line (profitability, ROI efficiency) growth
- Identify new growth levers across channels, geographies, and customer segments
- Lead annual and quarterly planning, budgeting in alignment with the sales targets and the brand campaigns
- Oversee media planning, agency management, and marketing budgets to maximize efficiency and impact
What you need
- Branding
- Performance marketing
- CRO
- Analytics
- Google Analytics
- Data analysis
Good to have
- POS