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Associate Manager Omnichannel Retail Marketing

MumbaiFull-time7–8 yrsPosted 1 week ago

Senior marketing role at Mattel in Mumbai. Needs 7–8 years.

About the role

The E-commerce/Quick commerce marketing lead owns end-to-end ownership of performance in terms of sales and ROI/ROAS for each brand across platforms and takes direct accountability for POS. With a deep knowledge of the of the platforms and the nature of the marketplace, this role leans towards analytical mindset with the acumen to take tactical decisions under an over-arching revenue growth strategy.

What you'll do

  • Define and own the eCommerce and quick commerce marketing roadmap aligned with global and regional business goals
  • Drive topline (GMV/revenue) and bottom-line (profitability, ROI efficiency) growth
  • Identify new growth levers across channels, geographies, and customer segments
  • Lead annual and quarterly planning, budgeting in alignment with the sales targets and the brand campaigns
  • Oversee media planning, agency management, and marketing budgets to maximize efficiency and impact

What you need

  • Branding
  • Performance marketing
  • CRO
  • Analytics
  • Google Analytics
  • Data analysis

Good to have

  • POS
Apply on Mattel's site