Senior Performance Marketing Manager - Meta Ads · Remote, India
RemoteFull-time4–7 yrs2.9 Cr a yearPosted over a month ago
Mid-level marketing role at Mellow Sleep. Needs 4+ years and a B.Tech or B.E.. Remote; pays ₹285 LPA.
About the role
You own Meta end to end as a channel: account architecture, budget allocation, creative testing strategy, measurement, and the daily operating rhythm. You'll be in Ads Manager every day, but you'll also be the person who decides how the account should be structured, where the next $100K goes, and what the creative pipeline needs to produce next quarter.
What you'll do
- Meta Channel Strategy and P&L
- Budget allocation across campaigns, geos, product lines, and funnel stages, tied to contribution margin
- The Meta forecast and the weekly read against it
- Launch, scale, and kill decisions against pre-committed thresholds, with the account monitored daily
- Pacing to plan, anomaly detection within the day, and fast correction
What you need
- Meta Ads
- Performance marketing
- Shopify
- iOS
- CRO
- Reconciliation
Good to have
- Google Ads
- SQL