Manager Marketing
MumbaiFull-time6–12 yrsPosted over a month ago
Senior marketing role at Merck KGaA in Mumbai. Needs 6+ years and an MBA or B.Sc.
About the role
The Marketing Manager will be responsible for driving the strategic and operational leadership of the Oncology and Rare Disease portfolio in India. This role will lead brand strategy, innovator launches, go-to-market execution, stakeholder engagement, and cross-functional collaboration to maximize patient access and business performance.
What you'll do
- Brand & Portfolio Strategy
- Develop annual and long-term strategic plans for the Rare Tumors portfolio
- Build differentiated brand positioning and value propositions
- Lead portfolio performance management and growth acceleration initiatives
- Develop customer segmentation and targeting strategies
What you need
- Branding
- Analytics
- Performance management
- CRM
- Go-to-market