Senior Analyst - Digital Marketing
PuneFull-time4–7 yrsPosted over a month ago
Mid-level marketing role at Metro/makro in Pune. Needs 4+ years and a BBA.
About the role
As part of METRO's Global Solution Center, India, you provide operational, analytical and coordination support across METRO's digital marketing activities, working closely with local market marketing teams, category management, e-commerce, CRM and content stakeholders.
What you'll do
- Execute digital marketing campaigns across web, app, email and digital catalog channels for weekly offers, seasonal activities and general campaigns
- Upload graphical content, assets and campaign materials into content management and marketing platforms
- Configure digital content parameters – duration, placement, target groups and store assignments – in line with campaign briefings
- Set up, test and launch push notifications, newsletters and other customer communications
- Maintain website content and landing pages, including publishing, unpublishing, redirects and structured data updates
What you need
- Digital marketing
- Email marketing
- Analytics
- Google Analytics
- Looker Studio
- CRM
Good to have
- Marketing automation
- PowerPoint