Brand Head - Well-funded Profitable D2C Wellness FIrm
MumbaiFull-timeHybrid5–7 yrsPosted 1 week ago
Senior marketing role at Michael Page India in Mumbai. Needs 5–7 years and an MBA. Hybrid.
About the role
5 to 7 years of experience in brand building/ brand management roles. Proven experience building or scaling consumer brands, ideally from an early stage through significant growth. Experience working with performance marketing metrics and making data-driven creative decisions. Demonstrated ability to build trust-driven brands within competitive or regulated categories.
What you'll do
- Define and evolve the brand's positioning, identity, and messaging framework
- Lead integrated brand campaigns, product launches, and creative initiatives from concept to execution
- Build a scalable content and storytelling engine that drives cultural relevance and consumer engagement
- Partner closely with growth, product, and performance marketing teams to align brand-building with business outcomes
- Drive high-quality creative output across channels while ensuring compliance with industry and platform guidelines
What you need
- Branding
- Performance marketing