Category Marketing Lead / Leading Consumer Durable Brand
MumbaiFull-time5–7 yrsPosted 1 week ago
Senior marketing role at Michael Page India in Mumbai. Needs 5–7 years and an MBA.
About the role
Will come with a strong understanding of P&L, new age marketing techniques and demonstrated capability of conceptualising innovative campaigns and new product development initiatives Will ideally have 5-7 years of overall experience with consumer brands Will come with educational background from Tier 1 MBA colleges, preferably from the batch of 2018-2021
What you'll do
- Drive category strategy including pricing, portfolio mix, and growth roadmap
- Translate consumer insights and market trends into actionable plans
- Manage product lifecycle and support innovation with cross-functional teams
- Lead go-to-market initiatives including launches, campaigns, and sales enablement
- Execute integrated marketing campaigns across ATL, BTL, and digital
What you need
- Go-to-market