Chief Marketing Officer
MumbaiFull-timeLead levelPosted 1 week ago
Leadership marketing role at Michael Page India in Mumbai.
About the role
Strategic Leadership Develop and execute the company's overall marketing strategy in alignment with business goals and regulatory frameworks. Customer Acquisition & Retention Drive multi-channel marketing initiatives (digital, agency, bancassurance, partnerships) to attract and retain policyholders. Digital Marketing & Analytics Lead digital marketing transformation, paid media, social media, and content marketing.
What you'll do
- Build a strong, consistent brand across all channels and customer segments
- Optimize customer journey and enhance client lifetime value through segmentation and personalization
- Oversee customer experience (CX) and Net Promoter Score (NPS) initiatives
- Implement and oversee marketing automation, CRM, and analytics tools
- Use data-driven insights to guide campaign strategy, customer engagement, and product development
What you need
- Digital marketing
- Analytics
- Performance marketing
- Content marketing
- Marketing automation
- Product marketing
Good to have
- Public relations
- CRM
- Actuarial
- Go-to-market