Marketing Manager - Brand Activation | 10 years | Gurgaon
GurugramFull-time8–10 yrsPosted 1 week ago
Senior marketing role at Michael Page India in Gurugram. Needs 8–10 years.
About the role
Footfall & Store Demand Growth Drive consistent footfall growth across stores through targeted local activations and media Regional Go-To-Market Execution Ensure timely and high-quality execution of all marketing programs: Mall branding, Local events, Cross promotions & partnerships Adapt national campaigns to regional context and consumer nuances through meaningful Brand Activation ideas
What you'll do
- Build store-wise demand generation plans aligned to catchment potential and trading priorities
- Support conversion and in-store experience through relevant marketing interventions
- Build pre-launch buzz + launch burst + sustain plan to drive early footfalls and momentum
- Track and optimize post-launch performance vs targets
- Integrate mall marketing calendars into store-level plans
What you need
- Branding
- Accounts payable
- Go-to-market
- Reconciliation