UP State Head| Alcobev

About the role

Navigate state excise policies, regulatory frameworks, and compliance requirements specific to Uttar Pradesh. Proven experience in the alcobev industry, with strong exposure to large state management (preferably Uttar Pradesh or similar markets). In-depth understanding of UP excise regulations, route-to-market, and distribution complexities.

What you'll do

• Lead a large and strategically critical state with full ownership of sales
• Drive expansion across a complex and high-potential geography
• Lead overall sales and business operations for Uttar Pradesh with full accountability for revenue and profitability
• Develop and execute state-level strategies to drive growth, expand distribution, and increase market share
• Manage and strengthen distributor partnerships, ensuring effective reach across urban and rural markets

What you need

• Sales
• Negotiation
• Performance management