Brand Lead
MumbaiFull-time6–11 yrsPosted 2 weeks ago
Senior marketing role at Oliver - Apac in Mumbai. Needs 6+ years.
About the role
As a Brand Lead, you'll play a pivotal role in creatively managing prominent FMCG brands. Your responsibilities include providing strategic insights, ensuring creative consistency across various touchpoints like social media, influencers, performance marketing, E-commerce, D2C, and POSM. You'll be leading and inspiring a team of writers, designers, and account managers to deliver high-quality work.
What you'll do
- Lead an integrated team, providing guidance and management
- Drive constant experimentation and content innovation to identify breakthrough ideas
- Develop brand and cultural narratives to establish a compelling brand identity
- Collaborate with internal and external partners to generate fresh content ideas and drive Shorts adoption
- Execute go-to-market plans and campaigns, keeping abreast of the latest trends
What you need
- Performance marketing
- Go-to-market
- Social media