Social Marketing Insights & Strategy Manager
GurugramFull-timeMid levelPosted over a month ago
Mid-level marketing role at Oliver - Apac in Gurugram.
About the role
As a Social Marketing Insights Manager, you will bridge the gap between product strategy and cultural resonance. You will be a part of the analytics, measurement and insights teams for Google India’s social channels, ensuring our brands (like Search, Pixel, and Gemini) connect authentically with audiences.
What you'll do
- Adept at and comfortable with building AI-first workflows to harness the power of the internet
- Set KPIs and create comprehensive reports (weekly/monthly/campaign-specific) that visualize data and drive decision-making
- Create advanced search queries for social listening to uncover conversation drivers and audience habits
- Identify emerging formats and audience preferences to reach broader demographics
- Monitor and optimize the effectiveness of both organic and paid social initiatives
What you need
- Google Ads
- Analytics
- Product marketing
- Google Analytics
- Social media
- Market research
Good to have
- Product strategy