ABM Specialist

About the role

This role focuses on strategy and orchestration with hands-on execution. Product marketing writes the content, and you'll brief them on what's needed and by when. You'll help ensure the quality and coherence of both the ads and content that go into the program. This is a role centred on outcomes. Success will be measured primarily by the SQLs and pipeline the program generates.

What you'll do

• Account strategy and execution. Collaborate on which accounts we target, how we tier them, and when an account moves from cold to active
• Buying committee mapping. Identifying the roles inside each account that matter, C-level tech leaders and decision makers, C-1 influencers and champions
• Campaign strategy. Designing and approving every campaign in the program, including channel sequencing, offers, and timing
• Daily coordination with our SDR/Sales team so every engaged account and every lead gets followed up quickly
• Briefing performance marketing on targeting, and briefing product marketing on the messaging & battlecards and content the campaigns need

What you need

• HubSpot
• CRM
• Product marketing
• Sales
• Performance marketing

Good to have

• AWS
• GCP
• Salesforce
• Snowflake
• Azure
• Databricks