Associate Business Analyst
GurugramFull-time2–5 yrsPosted 6 days ago
Mid-level data analytics role at PayU India in Gurugram. Needs 2+ years and an MBA.
About the role
uses those signals to help 200+ businesses in improving the efficacy of their marketing campaigns with objective of acquiring new customers. The role is with the PayU India Innovations team, with specific focus on ensuring the success of client’s engagement – creating sharp pitches for presales, understanding of
What you'll do
- Work with client for audience analytics practice from understanding requirements to campaign
- Analyze data from various marketing channels (digital, social media, paid campaigns) to identify
- Trends, opportunities, and areas for improvement
- Develop and implement reports, dashboards, and key performance indicators (KPIs) to track the
- Effectiveness of client’s marketing campaigns
What you need
- SQL
- Dashboarding
- Stakeholder management
- Performance marketing
- Machine learning
Good to have
- Python