M2 Associate Director - Marketing
BengaluruFull-time8–14 yrsPosted 1 week ago
Leadership marketing role at PayU India in Bengaluru. Needs 8+ years and a B.Tech, B.E. or BBA.
About the role
We are looking for a strategic and execution-oriented Associate Director – Product Marketing to be a key driver of PayU's go-to-market success. In this role, you will work closely with our leadership across Product, Business, and Sales to align marketing goals with broader business objectives and shape how PayU's solutions are positioned in a competitive fintech landscape.
What you'll do
- Strategic Alignment & Cross-Functional Leadership Partner with senior leadership across Product, Business
- Enhance the self-serve merchant journey by collaborating closely with the inbound Growth Marketing team — spanning marketing automation, SEO, website optimization
- Data, Analytics & Performance Optimization Build and own Product Marketing MIS and dashboards to track, analyze
What you need
- SEO
- Product marketing
- Marketing automation
- Content strategy
- B2B sales
- Content marketing
Good to have
- Analytics
- CRO
- Google Analytics
- HubSpot
- CRM
- Salesforce