Head of Growth - Remote/Worldwide
RemoteFull-timeLead levelPosted 1 week ago
Leadership growth role at Pro Coffee Gear. Needs a BBA. Remote.
About the role
As our Head of Growth , you will own the strategy and execution of our growth marketing efforts across paid acquisition, lifecycle marketing, conversion optimization, and retention. You will be responsible for driving measurable growth and maximizing customer lifetime value while balancing efficiency and scale.
What you'll do
- Growth Strategy & Execution Develop and execute a full-funnel growth strategy to drive new customer acquisition, retention, and revenue
- Take ownership of customer acquisition channels, including paid media (Meta, Google Ads, influencer, affiliate, display ads) and digital marketing (SEO
- Manage budget allocation across channels to maximize CAC/LTV efficiency and ROAS
- Data-Driven Optimization Analyze growth metrics, conduct A/B tests, and iterate on strategies based on performance data
- Continuously explore and test new channels, creative formats, and audience segments to unlock growth
What you need
- Digital marketing
- SEO
- Performance marketing
- Affiliate marketing
- Influencer marketing
- Google Ads