[India]Engagement Lead - MMx | MTA
PuneFull-time5–7 yrsPosted 1 week ago
Senior data analytics role at ProcDNA in Pune. Needs 5–7 years.
About the role
We are seeking a Marketing Mix Analytics Lead to drive measurement and optimization of marketing investments for global clients. This role focuses on Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to quantify channel impact, evaluate ROI, and support data-driven budget allocation decisions.
What you'll do
- Lead end-to-end Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) engagements, from problem structuring to final recommendations
- Analyze multi-channel marketing data to quantify channel effectiveness, contribution, attribution, and ROI
- Apply statistical techniques such as regression modeling, adstock, saturation curves, and attribution methodologies
- Translate analytical outputs into actionable business insights and budget optimization strategies
- Develop client-facing presentations with clear storytelling and structured recommendations
What you need
- SQL
- Power BI
- Python
- R
- Snowflake
- Tableau
Good to have
- LLMs
- Databricks