Senior Analyst - Marketing Analytics
NoidaFull-time4–7 yrsPosted 3 months ago
Mid-level marketing role at PRUDENT GLOBALTECH SOLUTIONS - PIDC Hyd in Noida. Needs 4+ years and a BBA.
About the role
The Senior Analyst, Marketing Analytics is a data specialist on Global Digital Marketing Analytics team, responsible for building and maintaining trustworthy, well-structured datasets and dashboards behind the team's marketing reporting. The focus is reliable data — correctly sourced, assembled, and validated — and reports the team can trust.
What you'll do
- Data Sourcing & Preparation
- Determine the data required for reporting purposes, identifying the right sources and the appropriate fields to meet them
- Build and prototype datasets structured for clean, efficient consumption in the reporting platform
- Combine data across multiple sources, ensuring it is merged and transformed correctly for the intended use
- Validate data for completeness and accuracy throughout the workflow and against source systems
What you need
- Analytics
- Digital marketing
- Google Analytics
- Data analysis
Good to have
- SQL
- Power BI
- Looker Studio
- Python
- Looker