Manager - Branding & Communication
CoimbatoreFull-time5–9 yrsPosted 1 week ago
Senior marketing role at PSG & Sons' Charities in Coimbatore. Needs 5+ years and a BBA.
About the role
The Manager - Branding & Communication will lead efforts to enhance the institution's National Institutional Ranking Framework (NIRF) perception and bolster overall brand visibility through targeted stakeholder engagement and communication strategies.
What you'll do
- Strategic Stakeholder Engagement: Build relationships with academic peers, alumni, industry representatives, students, and regulatory bodies
- Perception Metrics & Reporting: Track NIRF perception scores, conduct surveys, and provide progress reports to leadership
- Digital & Social Media Strategy: Create and manage digital content across platforms to emphasize faculty research, alumni achievements, and industry partnerships
- Engage with relevant influencers and educational media to reinforce the institution’s standing
- Internal Communications Alignment: Provide essential updates and quarterly reports on branding and NIRF initiatives
What you need
- Branding
- Digital marketing
- Analytics
- Social media
Good to have
- Public relations