Manager, Media Strategy & Marketing Analytics

About the role

You will shape how films reach audiences across India, translating data and cultural insight into integrated campaigns that build awareness, spark conversation and support box-office outcomes throughout the release lifecycle.

What you'll do

• Own end-to-end media strategy and planning for theatrical releases across digital, television, out-of-home, print, radio, cinema and emerging platforms
• Translate audience data, market potential, campaign objectives and cultural insight into clear investment choices, channel roles and measurable outcomes
• Lead digital and performance marketing across platforms such as YouTube, Meta, Google, connected TV/OTT and programmatic media, continually optimising against agreed KPIs
• Develop creator and influencer strategies that are relevant to each title, audience and market, with a focus on conversation
• Assess creators using audience fit, engagement quality, content performance, cultural relevance, brand suitability and return on investment, not follower count alone

What you need

• Analytics
• Performance marketing