Marketing Analyst
BengaluruFull-time4–7 yrsPosted 2 weeks ago
Mid-level marketing role at Publicis Groupe (incl. Publicis Sapient) in Bengaluru. Needs 4+ years.
About the role
We engage brand marketers across industries, encouraging them to partner with Epsilon as they make critical marketing and advertising technology investments. We craft and deliver content strategies that spotlight the brand and its products, translating sophisticated AdTech and MarTech topics into clear and compelling content that resonates with the modern marketer.
What you'll do
- Build, refresh, and quality-check recurring campaign reports and dashboards using Salesforce data and approved analytics tools
- Support measurement plans by documenting campaign objectives, KPIs, data sources, and reporting requirements
- Analyze campaign and audience performance to identify trends, anomalies, and opportunities for further review
- Assist with lead tracking, attribution reporting, and ROI measurement in Salesforce
- Support reporting for campaign activations, including programs executed with third-party vendors
What you need
- Digital marketing
- Analytics
- Salesforce
- PowerPoint
- IPR
- Learning and development
Good to have
- CRM
- Power BI
- Tableau
- Content marketing