PPC Specialist

About the role

As a PPC Specialist, you will manage, execute, and optimise Paid Search and Paid Social PPC marketing campaigns for our student recruitment products and services. The goal is to deliver the most efficient results across conversions, traffic, and other key performance indicators.

What you'll do

• Campaign Strategy & Planning
• Plan, develop, and implement PPC campaigns and new PPC activities worldwide for all QS student enrolment activities
• Build and maintain campaigns, ad groups, audiences, keywords, ads, and targeting on a daily basis
• Conduct thorough keyword research and analysis to identify optimal targeting opportunities
• Collaborate with cross-functional teams to align PPC strategies with overall business goals and objectives

What you need

• Google Ads
• Digital marketing
• SEO
• Analytics
• Google Analytics
• Branding

Good to have

• Performance marketing