Digital Analytics Manager
PuneFull-time7–13 yrsPosted 1 week ago
Senior data analytics role at Qualcomm in Pune. Needs 7+ years and a BBA, diploma or PhD.
About the role
The Digital Analytics Manager will support enterprise digital analytics operations by translating Business Measurement Requirements (BRDs) into Solution Design Reference (SDRs) including data-layer design, web tagging, validation, governance, and reporting solutions.
What you'll do
- Implement and enhance website and application analytics using Adobe Analytics, Adobe Data Collection/Launch, Adobe Data Layer patterns, events, variables, report suites
- Translate business requirements into measurement specifications, data-layer requirements, solution design references, pixel intake requirements, test plans
- Perform stage and production QA/UAT for page views, search interactions, downloads, login events, campaign pixels, consent signals, URL-based behaviors
- Maintain analytics privacy and data-minimization requirements by identifying unintended user-data collection, defining remediation requirements, validating changes
- Support consent-management integrations and validation, including alignment between consent signals, Adobe Web SDK/Data Collection, analytics behavior
What you need
- Analytics
- Dashboarding
- Public relations
- JIRA
- ServiceNow
- Test cases