Lead Field Marketing
DhuleFull-time7–8 yrsPosted 2 months ago
Senior marketing role at Rama Phosphates in Dhule. Needs 7–8 years and a degree.
About the role
The Field Marketing Lead drives regional market share by designing, executing, and monitoring high-impact on-ground promotional campaigns. This role bridges corporate brand strategy and field execution to accelerate the adoption of premium fertilizers, specialty crop nutrition products, and micronutrients.
What you'll do
- Campaign Strategy & Activation
- Design On-Ground Campaigns : Develop scalable, region-specific field marketing blueprints, including village-level meetings, crop seminars, and local festival activations
- Channel & Retail Marketing
- Team Leadership & Capability Building
- Market Intelligence & Data Analytics
What you need
- Branding
- POS
- Data analysis
- Demand planning