Brand Manager
GoregaonFull-time6–10 yrsPosted 4 weeks ago
Senior marketing role at Randstad in Goregaon. Needs 6–10 years.
About the role
Own brand strategy, positioning and communications guidelines across Skoodle, Bildago, BRAVEN, Rolio, Legends of the Ramayan and any licensed-IP lines Build and manage a unified marketing calendar covering ATL, trade schemes & activations, exhibitions, and Manage and develop the CTM and Social Media Marketing functions - set targets, review performance, and
What you'll do
- Own brand strategy, positioning and communications guidelines across Skoodle, Bildago, BRAVEN, Rolio
- Build and manage a unified marketing calendar covering ATL, trade schemes & activations, exhibitions, and
- Manage and develop the CTM and Social Media Marketing functions - set targets, review performance, and
- Resolve resourcing conflicts (including for the shared Graphic Designer)
- Own the marketing budget and report ROI to the CEO
What you need
- Social media
- Go-to-market
Good to have
- Branding