Associate Product Marketing Manager
BengaluruFull-timeMid levelPosted 3 weeks ago
Mid-level marketing role at Recruiterflow in Bengaluru.
About the role
As an Associate Product Marketing Manager , you'll help bring Recruiterflow's products, features, and customer stories to market.You'll work closely with our Product Marketing lead and collaborate with Product, Sales, Customer Success, Demand Generation, and Design teams to turn complex capabilities into clear messaging, compelling content, and campaigns that drive awareness, adoption, and revenue.This is a hands-on role for someone who enjoys understanding products, figuring out why customers…
What you'll do
- Work with the Product Marketing lead to plan and execute product launches and campaigns, from messaging and content creation to distribution and performance tracking
- Work with Customer Success to uncover customer stories, conduct interviews, and turn real outcomes into case studies, testimonials, website content, and sales assets
- Create and maintain sales enablement materials, including product one-pagers, competitive battlecards, feature comparisons, and objection-handling resources
- Research competitors, industry trends, and customer pain points to support product positioning, competitive differentiation, and GTM campaigns
- Write scripts for product videos, feature explainers, and customer testimonials. Brief designers and video editors
What you need
- Product marketing
- Customer success