Paid Media Specialist
MumbaiFull-time2–4 yrsPosted 1 week ago
Mid-level marketing role at Regent College London in Mumbai. Needs 2–4 years.
About the role
Reporting to the Marketing Manager, the Paid Media Specialist will be responsible for planning, launching, managing and optimising paid campaigns across Google Ads, Meta, LinkedIn and other relevant platforms. This is an execution-focused role requiring direct ownership of campaign performance.
What you'll do
- Paid Media Planning and Execution
- Manage campaigns across Google Search, Display, Performance Max, YouTube, Meta, LinkedIn and other relevant channels
- Translate marketing objectives into appropriate campaign structures, targeting strategies and budget allocations
- Conduct keyword, audience, competitor and market research before launching campaigns
- Ensure campaigns are launched accurately and within agreed deadlines
What you need
- Performance marketing
- Google Ads
- Meta Ads
- Google Analytics
- CRO
- CRM
Good to have
- Performance management
- User flows