Director, Demand Generation
ChennaiFull-time7–12 yrs47.5 L a yearPosted open since aug 2025
Senior marketing role at Rocketlane in Chennai. Needs 7–12 years. Pays ₹47.5 LPA.
About the role
This is not a playbook-execution job. The traditional demand gen toolkit (Google Ads, webinars, event sponsorships) won't build the market we need. They convert when they see something that makes them think: "I had no idea that was possible." Your job is to make them see it.
What you'll do
- Market Education & Category Creation
- Build the narrative around what AI-native professional services looks like , using Nitro's Migration Agent and other agents as proof points
- Create content (especially visual/video) that shows possibilities, not just features
- Make VP PS the audience that forwards your stuff to their peers
- Design a structured test-and-learn system to identify emerging, non-obvious demand channels: dark social, niche communities, LinkedIn creator plays, short-form video
What you need
- Google Ads
- Influencer marketing
- HubSpot
- Channel sales