Digital Marketing Specialist (SEO & AI Optimisation)

About the role

You will plan and run SEO and AI visibility, keep website pages and content up to date, run email campaigns, and plan and deliver offline events. You will work as an independent contributor, report to senior leadership, and drive organic growth and qualified enquiries across our key APAC markets.

What you'll do

• Stay ahead of trends such as AI search tools, voice search and mobile-first indexing
• Use AI tools to speed up page builds and routine content updates
• Events, end to end: Run the operations for our events and webinars: venue and vendor coordination, run of show, registration pages, collateral and on-day logistics
• Get a playbook and support for the first few events, then run them on your own
• Event invitations and follow-up: Build invite lists with the sales team, invite customers and prospects by email, LinkedIn and phone, track RSVPs and send reminders

What you need

• SEO
• Digital marketing
• Email marketing
• Analytics
• Marketing automation
• CRM

Good to have

• Content strategy
• WordPress
• Google Analytics