Senior Product Marketing Manager - Bangalore
BengaluruFull-time4–6 yrsPosted 1 week ago
Mid-level marketing role at RZR Global in Bengaluru. Needs 4–6 years.
About the role
As RZR's first Senior Product Marketing Manager, you will build the product marketing function from the ground up. You will own positioning, messaging, sales enablement, and content marketing across RZR's platform — bringing a consistent, differentiated story to buyers across mobile gaming, performance advertising, and connected TV.
What you'll do
- Complete the positioning overhaul and roll it out across the website, sales decks, one-pagers, and case studies — adapted by priority ICP and region
- Stand up and maintain a sales enablement library covering customer-facing proof, internal playbooks, competitive battlecards
- Build the sales certification program, SKO agenda, and enablement sessions; assess Sales during and after SKO and drive targeted coaching on identified gaps
- Co-develop three management-aligned quarterly storylines and translate them into a content strategy, campaign plan, and editorial calendar
- Coordinate email and social distribution with the Brand team through a shared content, PMM, and events calendar
What you need
- Product marketing
- Content strategy
- Content marketing
- Go-to-market