Google Ads Specialist (eCommerce)
DelhiFull-time3–6 yrsPosted 1 week ago
Mid-level marketing role at ScaleJet in Delhi. Needs 3+ years.
About the role
We are looking for an experienced Google Ads Specialist to take full ownership of scaling our core Google Ads ecosystem - including Search, Shopping, and Performance Max - while expanding our cold-traffic acquisition on YouTube. You will work closely with our marketing team to test angles, optimize funnels, and scale profitable ad spend.
What you'll do
- Drive full-funnel Google ads (#1 priority): Architect, manage, and optimize high-converting Google Ads campaigns across Search, Shopping, Performance Max, Display
- Scale YouTube video campaigns: Build and scale cold-traffic YouTube campaigns using VSLs - optimizing campaign structure, placement strategy, creative hooks
- Optimize Merchant Center & tracking: Oversee Google Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4
- Collaborate on creative strategy: Brief and collaborate with copywriters and video editors on high-performing ad copy, fresh VSL concepts, visual hooks, script angles
- Test & analyze continuously: Execute systematic A/B tests across keywords, bidding strategies, ad copy, video angles, and landing page flows. Monitor CAC, ROAS
What you need
- Google Ads
- Data analysis
- Google Analytics