Marketing Manager - Diagnostics Imaging
BengaluruFull-time8–10 yrsPosted 1 week ago
Senior marketing role at Siemens Healthineers in Bengaluru. Needs 8–10 years and a BBA or MBA.
About the role
The Marketing Manager – Diagnostic Imaging is responsible for driving market leadership, demand generation, portfolio positioning, outbound marketing activities across the Diagnostic Imaging portfolio which includes Computed Tomography (CT), Magnetic Resonance (MR), Molecular Imaging (MI), X-Ray Products (XP), and Digital & Automation solutions.
What you'll do
- Own and execute marketing strategy for the Diagnostic Imaging portfolio across India and selected neighboring countries, aligned with business priorities
- Translate market insights, customer needs, and portfolio strengths into clear value propositions and commercial programs
- Create measurable business impact through pipeline generation, market-share growth, customer advocacy, and sales enablement
- Develop and execute annual marketing plans aligned with business objectives and market opportunities
- Identify market trends, customer needs, clinical adoption gaps, and growth opportunities
What you need
- Digital marketing
- Product marketing
- Marketing automation
- Email marketing
- Content marketing
- Social media
Good to have
- Portfolio management
- CRM
- Go-to-market