Product Marketing
BengaluruFull-time10–18 yrs20 L–₹25 L a yearPosted over a month ago
Leadership marketing role at SISA Information Security in Bengaluru. Needs 10+ years. Pays ₹20–25 LPA.
About the role
We are looking for a Product Marketing Specialist to drive the growth and market positioning of assigned business units. The role requires close collaboration with sales, product, and subject matter experts to deliver impactful go-to-market strategies, demand generation campaigns, and sales enablement programs.
What you'll do
- Work closely with sales teams to improve lead quality, conversion rates, and marketing contribution to revenue
- Partner with sales teams to ensure they have the right messaging, content, and insights to accelerate deal closure
- Translate insights into actionable recommendations to refine product positioning, messaging, campaigns, and go-to-market strategies
- Marketing Performance & Reporting: Track and analyze marketing KPIs, campaign effectiveness, pipeline contribution, and ROI
- Provide regular performance reports and recommend optimization strategies based on data-driven insights
What you need
- Product marketing
- Market research
- Go-to-market
- Social media
- Customer success