Assistant Manager - Digital Marketing
MumbaiFull-time3–5 yrsPosted 1 week ago
Mid-level marketing role at Skechers South Asia in Mumbai. Needs 3–5 years and a BBA.
About the role
The Assistant Manager – Digital Marketing will be responsible for planning, executing, monitoring, and optimizing digital marketing initiatives across the Skechers India brand website, e-commerce platforms, paid media channels, and other relevant digital touchpoints.
What you'll do
- Work closely with the CRM, Web Development, Content Marketing, E-commerce, and Sales teams, along with external agencies and marketplace partners
- Plan, execute, monitor, and optimize digital marketing campaigns across Google Ads, Meta Ads, search engines, social media, display advertising
- Develop and continuously optimize ad creatives, copy, audience targeting, bidding strategies, and landing pages to improve campaign effectiveness
- Monitor campaign performance against defined KPIs, including ROI/ROAS, cost per acquisition (CPA), conversion rates, traffic, and revenue
- Ensure efficient utilization of advertising budgets and achievement of monthly performance targets
What you need
- Digital marketing
- Google Ads
- SEO
- Meta Ads
- Performance marketing
- Google Analytics
Good to have
- Marketing automation
- CRO
- CRM
- HTML
- CSS
- WordPress