Growth Marketing Manager
BengaluruFull-time6–11 yrsPosted over a month ago
Senior marketing role at Skit.ai in Bengaluru. Needs 6+ years.
About the role
50% lead generation. Building and running the outbound and inbound motion that produces qualified meetings. 35% awareness. Content, events, industry presence, search, and answer engines. Getting Skit.ai into the conversation. 15% product marketing. Sharpening how we describe what we do, and arming Sales with the material that closes.
What you'll do
- Build and maintain the ICP and target account lists for US and Canadian lenders, banks, credit unions, fintechs, debt buyers, and collection agencies
- Run account research and enrichment in Apollo, Clay, and LinkedIn Sales Navigator. Find the real buyer, not the closest job title
- Write and run outbound sequences across email and LinkedIn. Test messaging, measure reply quality, kill what does not work
- Own inbound capture and routing in HubSpot. Forms, lead scoring, follow-up speed, handoff to Sales
- Report pipeline weekly. Meetings booked, meetings held, pipeline sourced, cost per qualified meeting, and where each number is stuck
What you need
- SEO
- HubSpot
- CRM
- Product marketing
- Accounts receivable