Marketing Manager / Senior Manager Marketing
IndiaFull-time6–10 yrsPosted 3 months ago
Senior marketing role at Sodani Hospitals & Diagnostics. Needs 6–10 years and a BMM, BBA or MBA.
About the role
The Marketing Manager / Senior Manager will be responsible for driving brand visibility, demand generation, and customer acquisition through offline and field-led marketing channels across Madhya Pradesh.
What you'll do
- Offline Marketing Strategy & Execution
- Develop and execute the offline marketing calendar for all centers under Project Springboard
- Plan and drive ATL initiatives such as local print, radio, outdoor, transit media, and regional awareness campaigns
- Plan and drive BTL initiatives such as society activations, roadshows, kiosks, patient engagement programs, neighborhood outreach, and local partnerships
- Tailor marketing plans to each center catchment and local demand profile
What you need
- Digital marketing
- Branding
- Cross-selling